Communications and Marketing Lead
Ngaio Marsh House and Heritage Trust managed by Volunteering Canterbury
The Gig Help us shout about our fundraising event (think crime-fiction carnival meets heritage open day). We’ve got eight weeks to pack the house, boost donations, and crank up community love.
You will: Draft & drive a punchy comms plan—objectives, channels, timelines, KPIs. Create scroll-stopping content (social posts, reels, e-news, press releases, flyers). Own the socials—Facebook, Instagram, LinkedIn, maybe TikTok if you reckon it’ll pop. Spark engagement—polls, giveaways, live Q&As, perhaps a cheeky “solve-the-murder” teaser. Pitch media & partners—local news/radio, book clubs, libraries, theatre groups, influencers. Track & tweak—pull insights, pivot fast, deliver a tidy wrap-up report.
You Bring: 2+ years comms/marketing chops (agency, brand, or non-profit). A proven knack for community engagement—you don’t just count likes; you ignite conversation. Social-media swagger—comfortable scheduling, hashtagging, trending, and analysing. Initiative & pace—a self-starting go-getter who doesn’t need hand-holding. Bonus points for non-profit or arts/heritage wins in your portfolio.
Time & Place: Duration: approx. 6-8hrs/week, flexible Location: Mostly remote; occasional drop-ins to the house for content captures or meetings if you’re local.
What’s In It for You: A high-impact case study with real metrics for your portfolio. Networking with trustees, arts pros, and media folk. That warm-fuzzy “I gave back” feeling—and a glowing reference to match. Free bragging rights: “I marketed a fundraiser for one of the world’s greatest crime writers.”