New Zealand is well known for its kiwifruit and apple exports. Indeed, most of the fruit grown in New Zealand is exported to markets around the world, whereas most of the vegetables grown in New Zealand are for domestic consumption, with some notable exceptions like potatoes, onions and buttercup squash. The value of New Zealand horticulture industry has increased and is around $7.48bn (2023/24). This growth is thanks to investment in new varieties, growing techniques, and harvest and post-harvest practices. Industry challenges include labour, access to freshwater, meeting new regulations, and responding to climate change and other environmental factors. Please note that the New Zealand wine industry is considered separate to the New Zealand horticulture industry.