The Trust organises and stages the annual Farmers Santa Parade for the Auckland community at the start of the Festive Season. This iconic event marks the beginning of the cherished Christmas Season and brings together Auckland’s diverse communities. Celebrating its 91st birthday this year, the Parade has been delighting families and spreading Christmas cheer throughout New Zealand for nearly a century. Whether attending for decades or experiencing it for the first time, everyone can feel the magic and joy as hundreds of thousands of spectators line the city streets in anticipation.