Hope Upstream charitable trust is working towards zero suicide communities. If we swim upstream, there is hope for zero suicide communities. We will be researching, evaluating and developing suicide prevention initiatives. Our charitable purposes are as follows: 1) collating and mapping international initiatives and research on the topic of suicide prevention, as well as commissioning research and preparing white papers on this topic; 2) developing and evaluating new suicide prevention methods and initiatives using product design thinking methodology; 3) providing education to those at risk as well as support networks by running seminars, workshops and conferences to promote suicide prevention; and 4) promoting and advocating for changes to legislation, regulations and practices to deliver better services and programmes which can support those affected by, or at risk of, suicide.