Nothing beats the feeling of running across the finish line, arms raised, wearing your Weet-Bix™ Kids TRYathlon™ t-shirt to receive your Champions gold medal from one of NZ’s leading sports stars. Established in 2008, the Weet-Bix™ TRYathlon Foundation was set up to give less fortunate Kiwi kids the chance to participate in the Sanitarium™ Weet-Bix™ Kids TRYathlon™ – by providing subsidised entries or necessary equipment such as bikes and helmets, because we are passionate about the health and wellbeing of all Kiwi kids.